THE CHALLENGE

Help manage the development of Alzheimer's while providing doctors and researchers with dependable insight.

Context

Our limited understanding of how Alzheimer’s Disease appears and progresses is holding back our ability to develop and scale interventions.

 

The debilitating impact AD has on patients’ cognitive and physical capability makes collecting reliable data increasingly difficult.

5.8M

Americans living with Alzheimer's Disease (AD) in 2019.

AlzAssoc Logo_edited.png

82%

Smartphone-owning seniors describe their phone as 'freeing'. 

PewResearchCenter Logo_edited.png
PATIENTS

I need to keep my disease under control.

Alzheimer's impacts many aspects of a sufferer's life. A consolidated management platform could help patients confidently navigate the development of their illness.

Senior_10x.png
DOCTORS

I need to know more if I'm going to help.

Very little is known about the development of AD. With clearer, more comprehensive data, doctors could offer more advanced and personalized treatments.

Woman_10x.png
CONCEPT

Leverage the accessibility of smart phones to help sufferers track their progression, providing researchers with a comprehensive view of the disease. 

Keen - Iphone_Physicals.png
FEATURE

Physical fitness

Improve mood and mental health with clinically endorse exercises. Data visualizations compare progress to personal goals, and activities are recommended for areas that need improvement.

Icon Physicals_10x.png
Wireframe-01.png

Wireframe

+ flow diagram

TONE

Large, approachable copy addresses users in plain english, inviting them to engage at their own pace.

Iphone Mockups - Blank.png
HomeScreen - Screen Only.gif

#78CDD4

#00305B

Energy

Calm

Stability

#E6222E

ACCESSIBILITY
COLOR

Interactive elements are focused in the most accessible region of the device to minimize strain.

BRANDNAME
keen type.png

Conveys eagerness and acute awareness.

MARK
logo body red_10x.png

Implies health, energy, and routine.

Product shot.jpg