THE CHALLENGE
Help manage the development of Alzheimer's while providing doctors and researchers with dependable insight.
Context
Our limited understanding of how Alzheimer’s Disease appears and progresses is holding back our ability to develop and scale interventions.
The debilitating impact AD has on patients’ cognitive and physical capability makes collecting reliable data increasingly difficult.
5.8M
Americans living with Alzheimer's Disease (AD) in 2019.
82%
Smartphone-owning seniors describe their phone as 'freeing'.
PATIENTS
I need to keep my disease under control.
Alzheimer's impacts many aspects of a sufferer's life. A consolidated management platform could help patients confidently navigate the development of their illness.
DOCTORS
I need to know more if I'm going to help.
Very little is known about the development of AD. With clearer, more comprehensive data, doctors could offer more advanced and personalized treatments.
CONCEPT
Leverage the accessibility of smart phones to help sufferers track their progression, providing researchers with a comprehensive view of the disease.
FEATURE
Physical fitness
Improve mood and mental health with clinically endorse exercises. Data visualizations compare progress to personal goals, and activities are recommended for areas that need improvement.
Wireframe
+ flow diagram
TONE
Large, approachable copy addresses users in plain english, inviting them to engage at their own pace.
#78CDD4
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Energy
Calm
Stability
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ACCESSIBILITY
COLOR
Interactive elements are focused in the most accessible region of the device to minimize strain.
BRANDNAME
Conveys eagerness and acute awareness.
MARK
Implies health, energy, and routine.
